The airport lounge: The new front line in the battle of the airlines

There's a new front line in the battle of the airline carriers -- the airport lounge. From the opulent and exclusive to the innovative and inclusive, lounges are now more than just a place to relax and have a snack before a flight. With airports ever more crowded, airlines are realizing the importance of improving the whole flying experience. "The fight is happening on the ground now," says Nicola Lange, director of Lufthansa First Class Services & Lounges. She says that with in-flight premium experiences becoming more and more similar across airlines, it's increasingly important to stand out on the ground in airports. It's about "touching the hearts of passengers," says Attila Dogudan, CEO of Turkish Airline's lounge operator Do&Co. "There is loyalty which you get back from your clients if you treat them like we do." So who gets it right and how do they do it? Read the rest here: http://www.cnn.com/2016/02/16/aviation/airport-lounges-business-traveller/index.html

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